British Mania: Colonial Candle® Introduces New London Candle Collection
(Charleston, S.C. – June 26, 2012) – Between British royal mania and the summer games fast approaching, all eyes are on London. Colonial Candle, the century-old national brand leader in premium candles and accessories, is celebrating with a new addition to its Destinations collection: a London line devoted to all that is great in the popular city.
“There’s a resurgence of London-inspired fashion, food and culture and the focus on England has skyrocketed with the royal family’s celebrations and upcoming summer games,” says Beth Sturm, Colonial Candle Director of Brand Development. “With London in the spotlight, now is the perfect time to celebrate all things British and bring a piece of one of the world’s most popular and culture-rich destinations into your home.”
Whether you’re planning a trip to see Big Ben, the Thames and Buckingham Palace, or if you’re just dreaming of it, you can spend the afternoon relaxing with soothing notes of Afternoon Tea and indulge in the decadence of Chocolate Souffle. Colonial Candle’s new London Destinations Collection celebrates one of the world’s greatest cities with new fragrances including:
• Chocolate Souffle: Enjoy decadence fit for a queen with rich custard notes of melted chocolate and caramelized sweet sugar.
• Afternoon Tea: Revitalize your senses with relaxing and serene notes of fresh lemon juice, white freesia and fresh brewed tea.
• Abbey Road: Experience the vintage retro feel of Abbey Road with fresh undertones of green galbanum, earthy musk and flower power top notes.
• Poppy Fields: Celebrate the sparkling radiance of beautiful poppy fields with a blend of wild strawberry, dew kissed leaves and cream rose petals.
Colonial Candle’s London fragrances are available in 22-ounce ($25 suggested retail), 8-ounce ($15) and 3.5-ounce ($7.50) signature oval jars, as well as oval glass votives ($3). The London collection is available at www.colonialcandle.com and at fine retailers across the country.
The Destinations fragrance collection calls to mind renowned locations across the globe, including London, Cape Cod, and Marrakesh (coming in August). Each of these collections includes four exclusive fragrances designed to transport you on a trip around the world.
The Destinations collection is one of the first lines to debut as part of the company’s recent transformation in design, as well as reformulated fragrances and more vibrant, saturated colors straight from the runway. Colonial Candle’s chic new label and package design features modern graphics to create a contemporary, cohesive look evocative of Colonial’s reputation for exceptional product and fragrance quality. The company has also launched its first luxury line called The Collection by Colonial Candle featuring five new premium fragrances in elegant three-wick, 16-ounce oval candles.
About Colonial Candle
Colonial Candle, a national brand leader in premium candles and accessories, is known for its exceptional quality, exclusive fragrances, and trendsetting style. As master candle makers with more than 100 years of experience in candle craftsmanship, Colonial Candle products feature the finest ingredients and design, proudly made in the U.S.A. Based in Charleston, S.C., Colonial Candle parent company MVP Group International designs, manufactures and markets an extensive line of candles and home fragrance products including scented candles, potpourri, other fragrance products, as well as exclusively designed holiday, seasonal and everyday gifts and home décor under the Midwest-CBK brand. For more information, visit www.ColonialCandle.com or www.Facebook.com/colonialcandle.
Contact:
Shelli Lissick, Bellmont Partners
shelli@bellmontpartners.com
651-276-6922
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