Colonial Candle to Open Innovative Retail and Research Boutique in Charleston, S.C.
(Charleston, S.C. – June 2012) Colonial Candle, national leader in premium candles, is opening its first retail and research boutique in Charleston, S.C. The 3,000 square foot flagship store is the 103-year-old candle company’s first and only boutique. Located in Charleston’s most exclusive shopping location, The Shops at Charleston Place, the Colonial Candle boutique joins an exclusive collection of world-renowned luxury brands including Godiva, Gucci, Louis Vuitton and Lacoste. The flagship store will feature Colonial Candle’s complete line including the brand’s signature oval jars in 70 fragrances, tapers in more than 20 colors, a luxury collection and home accessories.
Scheduled to open in early fall 2012, the Colonial Candle flagship store features a fresh, futuristic retail space where fragrance takes center stage. Conceptualized by lifestyle designer Jim Weinberg, the boutique showcases his "whole environment" approach that incorporates branding, lifestyle, product development and interior design. As Senior Executive Vice President of Design for MVP Group International, Weinberg brings his innovative spirit to Colonial Candle following more than 35 years of experience and collaborations with Starwood Hotels and Resorts, Donald Trump, and a host of celebrity and high-profile clients.
“The Colonial Candle flagship store will showcase the brand's rich heritage and trailblazing new products,” says Weinberg. “The theme throughout the store interprets Colonial Candle's historic roots for the modern consumer seeking personalized luxury. In this boutique, every guest will have the opportunity to explore their own fragrance identity, creating a home or work environment that captures their moods and memories.”
In the new boutique, customers will have the opportunity to join the creative process, experiencing new fragrances in originally designed fragrance rooms and sharing their impressions to influence the direction of current and future fragrances and products. Guests will also be able to collaborate with on-site event planners to choose fragrance themes and products for weddings and special occasions, just as they would select flowers or colors to define a special day. Designed to capture the spirit of Colonial Candle, the flagship store will also feature oval-shaped spaces and displays, evocative of the brand’s signature oval jars.
“For over a century, Colonial Candle has set the standard for premium candles, and for the first time, customers will take a hands-on, active role in our candle development process,” says Beth Sturm, Colonial Candle Director of Brand Development. “We’re excited to offer a new way to connect with our valued customers and expand our reach to a broader audience, continuing our founder’s mission to make and share the best candles possible.”
To celebrate the historic opening, an exclusive Destination Charleston collection will be available only in the flagship store. Featuring six fragrances evocative of Charleston’s history and culture, each candle label displays an exclusive photograph from local photographer Shannon Rae (www.carolinadreaming.com) packaged in its own unique giftable box.
Founded in 1909, Colonial Candle was the first major candle company in the U.S. started by a woman, and led the industry as the first to launch fragranced and colored candles. Today, Colonial Candle continues to blaze a new path with exclusive, new fragrances and innovative, trendsetting formats. And Colonial Candle products continue to be made in the U.S. using eco-friendly techniques in a certified green facility.
About Colonial Candle
Colonial Candle, a national brand leader in premium candles and accessories, is known for its exceptional quality, exclusive fragrances, and trendsetting style. Developed by master candle makers with more than 100 years of experience in craftsmanship, Colonial Candle products feature the finest ingredients and design, proudly made in the U.S.A. Based in Charleston, S.C., Colonial Candle parent company MVP Group International, Inc., designs, manufactures and markets an extensive line of candles and home fragrance products under the Colonial Candle brand; and exclusively designed holiday, seasonal and everyday gifts and home décor under the Midwest-CBK brand. For more information, visit www.ColonialCandle.com or www.Facebook.com/colonialcandle.
Contact:
Shelli Lissick
Bellmont Partners
shelli@bellmontpartners.com
651-276-6922
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