Infusion Brands Announces Promotion of Travis Berger to Executive Vice President of Sales & Marketing

Clearwater, Fla. – (January 19, 2012) – Infusion Brands International, Inc. (INBI.PK) today announced that Travis Berger has been promoted to Executive Vice President of Sales & Marketing from his previous role of Vice President of retail sales. In addition to Berger’s main responsibility of identifying, acquiring and managing partnerships with major regional and national retail chains for the sale of Infusion Brands’ products, Berger will play a key role in the selection of products which Infusion Brands will launch. Moreover, he will be instrumental in determining the marketing direction for such products.

“As the former Category Captain of the As Seen on TV category for Wal-Mart, Travis had the opportunity to review and make recommendations on products that were being presented for placement at Wal-Mart. His proven track record of successfully launching direct response products and brands in a retail environment is known throughout the entire direct response marketing industry,” said Bob DeCecco, chairman and CEO of Infusion Brands. “With his solid insight into what makes a product successful, he’ll play a vital role in the future of Infusion Brands’ success. We are fortunate to have someone of Travis' caliber on our core executive team.”

Berger has more than 15 years of experience in retail sales and product and brand launches. In his first year at Infusion Brands, his accomplishments include securing several high profile features at key retailers in North America as well as building and establishing a powerful retail team capable of reaching virtually every retailer in the country.

Prior to joining Infusion Brands, Berger spent a number of years working with the Wal-Mart Corporation, where he played a key role in successfully launching more than 70 new items including Perfect Pushup, 5 Hour Energy, Ped Egg, Little Giant Ladder, and many more.

Berger will remain headquartered at Infusion Brands’ sales offices in Bentonville, Arkansas.

About Infusion Brands International

Infusion Brands International, Inc. (INBI.PK) is a global consumer product company which builds and markets brands leveraging direct to consumer channels of distribution. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com.

Media Contact:
Michelle Bauer
Infusion Brands
Mbauer@infusionbrands.com
727-510-2524

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