RBS and Prince’s Trust win Grand Prix at Corporate Engagement Awards 2011
LONDON, 21 July 2011 – The corporate sponsorship arrangement between RBS and The Prince’s Trust was awarded the top prize at the inaugural Corporate Engagement Awards, the UK’s first dedicated celebration of excellence in corporate sponsorship and corporate partnerships.
At a ceremony at The Light, on Bishopsgate – where the business interests of the Square Mile meet the cultural hub of Shoreditch – the partnership between RBS and the Prince’s Trust won the Grand Prix for Greatest Corporate Engagement.
On a night hosted by the BBC arts editor Will Gompertz, the ten-year relationship between the bank and the trust won a further three gold awards: for best charity-centred corporate sponsorship activity, best ongoing corporate sponsorship programme, and best partnership between sponsoring company and sponsored organisation. It also won a bronze award for best communication of a corporate sponsorship activity.
Judged by a panel of sponsorship, CSR and partnership experts, communications practitioners and academics, the awards programme also saw gongs handed out for best arts-centred corporate sponsorship activity (Lansons Communications & High Tide); best sports-centred corporate sponsorship activity (Amlin & Rugby Union); best corporate sponsorship to boost employee engagement (Markit & The Young Vic); and most effective long-term philanthropic scheme, foundation or programme (Reckitt Benckiser & Save the Children).
The Corporate Engagement Awards were established by Communicate magazine, the UK’s leading magazine for corporate communications and stakeholder relations, to celebrate and benchmark excellence in corporate partnerships and sponsorship and to point to the future of corporate engagement across all sectors.
Andrew Thomas, publisher of Communicate magazine, said: “We write about corporate sponsorship in every issue and all too often see partnerships that are little more than trumped-up corporate hospitality. As we’ve seen from the quality of this year’s entries, the benefits of sponsorship extend to brand positioning, employee engagement, brand awareness and better community relations. Hopefully, our award winners will provide a useful benchmark of excellence.”
For further comment, please contact Andrew Thomas on: 020 7498 7008 or andrew.thomas@communicatemagazine.co.uk
For the full list of winners, see below.
Best arts-centred corporate sponsorship activity
Gold - Lansons & High Tide
Silver - Young Vic & Markit
Silver - Aberdeen Asset Management & Jazz FM
Bronze - ING & Discerning Eye (CitySavvy)
Best charity-centred corporate sponsorship activity
Gold - RBS & The Prince’s Trust
Silver - Reckitt Benckiser & Save the Children
Bronze - Turner Broadcasting & Plan International
Best sports-centred corporate sponsorship activity
Gold - Amlin & Rugby Union (MEC)
Best corporate sponsorship to help raise brand awareness
Gold - Amlin & Rugby Union (MEC)
Silver - DMA & Equifax (Slingshot sponsorship)
Bronze - BT & London 2012 (HoWoCo)
Best corporate sponsorship for employee engagement
Gold - Young Vic & Markit
Silver - Lansons & Hightide
Best relationship-building sponsorship programme
Bronze - The Phoenix Partners & Canon
Best community involvement in sponsorship activity
Silver - ING & Discerning Eye (CitySavvy)
Best ongoing corporate sponsorship programme
Gold - RBS & The Prince’s Trust
Silver - Turner Broadcasting & Big Issue Foundation
Best single event corporate sponsorship exercise
Gold - BT & London 2012 (HoWoCo)
Best partnership between sponsoring company and sponsored organisation
Gold - RBS & The Prince’s Trust
Silver - Turner Broadcasting & Plan International
Best communication of a corporate sponsorship activity
Gold - Jaguar & England Cricket Team (Brand Rapport)
Silver - DMA & Equifax (Slingshot sponsorship)
Bronze - RBS & The Prince’s Trust
Best execution of a corporate sponsorship activity
Gold - DMA & Equifax (Slingshot sponsorship)
Silver - Telecity Group (Nelson Bostock)
Most effective long-term philanthropic scheme, foundation or programme
Gold - Reckitt Benckiser & Save the Children
Bronze - Telecity Group (Nelson Bostock)
Best pro bono work for charitable, social or ethical cause
Gold - The Passage & 85Four
Best collaborative approach
ship)
Grand Prix
RBS and The Prince’s Trust
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