Lintbells poised to deliver taster of fresh new rebrand at PATS
Lintbells will be exhibiting at PATS this year and visitors to the show can look forward to being one of the first to set eyes on a taster for a company-wide rebrand, with the stand dressed in the new branding. The fresh, new look will more clearly communicate the company’s head and heart approach, blending the best of science with an appreciation of the love people feel for their pets.
Lintbells owns the YuMOVE brand, which is now the fastest growing joint supplement for dogs and cats in the UK.* The company was also recently featured by The Sunday Times Fast Track as ‘one to watch’. This year, Lintbells has set some ambitious targets and will be supporting the pet trade to help them achieve those goals.
Retailers can find Lintbells on stand H5 where popular brands like YuMEGA and YuMOVE will be featured. New appointment, Sue Lewis, Pet Retail Key Account Manager, says the new look will really appeal to pet owners, “At Lintbells we are all about what’s best for the pet and the new branding communicates that much more clearly.”
Sue is looking forward to meeting retailers at PATS and the whole Lintbells sales support team will be well represented at the event so retailers can talk through all of the changes, as well as finding out about the product help and support available.
Sue notes that an exciting year lies ahead, “We have some fantastic new products in development and those are set to join our portfolio and allow us to expand into new health categories. Those retailers working with us already know that this is an ideal product for independent retailers, requiring expert knowledge and focussing on problem solution at an affordable price point. Commercially, it’s good news too because as well as taking up relatively little shelf space, the Lintbells range offers very respectable margins. I know retailers will want to be part of this success story and we look forward to meeting as many as possible at PATS.”
* VetTrak Sales Data, MAT Values December 2015
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