Pet Diabetes Month set to inject some excitement into veterinary calendar

Press release

Sept 2014

MSD Animal Health has confirmed that Pet Diabetes Month will take place in November for the sixth year running. The event is becoming an established staple of the veterinary marketing calendar. This year as well as raising awareness of pet diabetes, there is a real emphasis on detection of the condition through testing of cat and dog urine samples, with pet owners being encouraged to visit their local vet practice. MSD, the manufacturer of Caninsulin®, is also set to breathe new life into the campaign by kicking things off this autumn with a call to nominate pet diabetic carers for an award.

There will be two categories of award – one for the Pet Diabetes Professional Carer of the Year and one for owners – the Pet Diabetes Carer of the Year. Zorica Agbaba is Caninsulin® Product Manager, “A diagnosis of diabetes and decision to treat a feline or canine patient requires a lifelong commitment from the owner. It’s about time we celebrated the many loving pet owners who commit to giving their pet regular insulin injections and the practice staff who support them.”

She continued, “In veterinary practices there are outstanding individuals who make an extra effort to provide reassurance for pet owners when they may feel overwhelmed or fearful of their ability to cope with their pet’s diabetes. The Professional Carer of the Year could be a vet, vet nurse, animal nursing assistant or receptionist.”

Pet owners and practice staff can nominate in either category. All the details can be found at www.mypetonline.co.uk/petdiabetesmonth. The website will also be a central source of information about what’s going on during the campaign, tips on diabetes detection and prevention, plus lots of fun activities to get the attention of pet owners of all ages.

And there’s no need for practices to wait to register for Pet Diabetes Month, as they can sign up now at www.ukvetsonline.co.uk and they will be sent the required practice support packs once they become available in October.

Keywords: pet diabetes, cats, dogs, Caninsulin, insulin, pet diabetes month, MSD Animal Health

Caninsulin® is an aqueous suspension of insulin containing 40 i.u./ml highly purified porcine insulin. Legal category POM-V. MSD Animal Health, Walton Manor, Walton, Milton Keynes, MK7 7AJ. For further information please contact your MSD account manager or Technical Product Support• Tel: 01908 685685 • Fax: 01908 685606