MillerCoors Asks Public to Nominate Latino Leaders for its National Líderes Program
Winner will receive a $25,000 grant toward the development of a community project
CHICAGO (April 24, 2012) – For the first time since the MillerCoors Líderes program launched in 2006, MillerCoors is asking the public to nominate Latino leaders associated with a nonprofit for the program. The program highlights outstanding Latinos who are making a difference through leadership in their communities and the nation.
MillerCoors will choose 12 individuals from the pool of nominees to participate in the 2012 MillerCoors Líderes program. The 12 Líderes will be announced during Hispanic Heritage Month (Sept. 15- Oct.15), when the public will have the opportunity to vote for the Líder of the Year. The MillerCoors Líder of the year will receive a $25,000 MillerCoors grant to develop a community leadership project benefitting the Hispanic community.
“We are excited to open the nomination process to the public and anticipate a great response,” says Jose Ruano, multicultural relations manager for MillerCoors. “There are many Latino leaders who are working hard to improve themselves and their communities. MillerCoors is proud to shine a light on those who are making a difference and award one Líder with a grant to make an impact in his or her own local community.”
The general public can nominate a candidate on www.MillerCoorsLideres.com, until May 25, 2012. The criteria for nominations are:
- The nominee must be of Hispanic descent, between the ages of 21 and 39 years old, and associated with a nonprofit (staff or volunteer).
- A person in good standing in the community who represents the values of the community he/she serves as evidenced by recognition from a local organization, church, media outlet or other form of public community support.
- An emerging community leader who through his/her words and actions exemplifies leadership and who works toward establishing noteworthy improvement in the lives of individuals, communities and organizations.
- Nominees must actively participate in initiatives that involve education, leadership development, environmental stewardship, economic development, alcohol responsibility or mentoring within their nonprofit.
- Nonprofits and the public can nominate a leader. The nonprofit organization the nominee is affiliated with must approve/support the nomination.
- The nominee’s affiliated nonprofit must be a 501c3 organization with a commitment to ethical, business and social practices; have a project or program that benefits the Hispanic community; align with MillerCoors corporate social responsibility commitments; and agree to work with MillerCoors and its brands.
- The leader selected as the MillerCoors Líder of the Year must use the grant to fund a MillerCoors-approved community project which would benefit the Hispanic community. The project will be implemented by his/her nonprofit organization in partnership with MillerCoors. She/he will be expected to remain engaged with the MillerCoors Líderes program through MillerCoors or its brands.
Since 2006, the MillerCoors Líderes program has highlighted the achievements of national and local leaders within the Hispanic community. Last year’s MillerCoors Líderes included motivational speakers, environmentalists, community organizers, mentors and volunteers from various organizations who were nominated by national and local nonprofits. Past projects have included workshops to help college students identify their strengths and how to use them to reach their goals and a seminar to encourage parents to actively participate in their children’s education. The program also offers up-and-coming Latino professionals leadership tools and the opportunity to network through www.MillerCoorsLideres.com, Facebook, and LinkedIn. Join the conversation on Twitter using #MillerCoorsLideres.
Karina Diehl
MillerCoors
312.496.2973
Overview of MillerCoors
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc. and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
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