Swedish mobile operator Comviq launches EU’s first flat rate roaming mobile subscription

Today Swedish mobile operator Comviq launched a new subscription enabling Swedish customers to call, text and surf the web at a low, flat rate price, regardless of roaming. The new product, “Fastpris EU”, is the first flat rate mobile subscription ever introduced to cover the entire European Union (EU). 

Operators have long been questioned for high roaming fees that customers have been charged after using their cellphones abroad. Even though the Swedes love their smartphones – the penetration level is among the highest in the world – Swedes have not been able to use their phones while travelling in Europe, without risking high roaming charges.

– Our customers want to be able to use their mobile phones while roaming as they do back home in Sweden. With our new flat rate mobile subscription we can offer what our customers demand while roaming: freedom, flexibility and cost control, says Magnus Larsson, head of Swedish mobile operator Comviq.

Comviq’s new subscription is available to all Swedish customers for 495 SEK – approximately 55 Euro – per month and enables customers to call and text within and across the whole EU internal market. The plan also includes 1 Gigabyte (GB) of data for internet access in the whole Union. Customers that use up their data bucket can buy more, 1 GB at approximately 33 Euro. This sets a new norm for EU roaming data prices among Swedish and European mobile operators – the Swedish average price for 1 GB EU roaming data among Comviq’s competitors is approximately 196 Euros.

– The European mobile operators have not been creative in finding solutions when it comes to roaming. Comviq is the first mobile operator in the history of the EU to offer a mobile service that truly supports the Union’s core idea of free movement, says Magnus Larsson, head of Swedish mobile operator Comviq.

For more information on “Fastpris EU”, available in English, please visit http://www.comviq.se/eu
See our short film on Swedes and roaming on link: http://youtu.be/q-DBvJOlMWU

For more information, and for interviews with Magnus Larsson:
Oliver Carrà, Head of press and PR Comviq, Direct mobile: +4670 426 40 06
High resolution press images of Magnus Larsson are available at our digital press room: http://news.cision.com/se/comviq

Comviq has been the Swedish customers’ champion for cheaper and simpler mobile services since 1981. By daring to act differently we prove ourselves as a modern price fighter. Our flat rate subscriptions available on Comviq.se include everything the customer needs – unlimited calls, texts and high speed internet access – at very affordable prices. Our heritage is selling prepaid subscription through over 19, 000 kiosks spread across Sweden – and we still do. Comviq’s core idea is that things should be cheap, cheap, cheap.

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The European mobile operators have not been creative in finding solutions when it comes to roaming. Comviq is the first mobile operator in the history of the EU to offer a mobile service that truly supports the Union’s core idea of free movement
Magnus Larsson, head of Swedish mobile operator Comviq.
Our customers want to be able to use their mobile phones while roaming as they do back home in Sweden. With our new flat rate mobile subscription we can offer what our customers demand while roaming: freedom, flexibility and cost control
Magnus Larsson, head of Swedish mobile operator Comviq.