The New King of Creative Crowdsourcing: The Almighty Consumer
crowdSPRING Reveals Trend that Redefines Personalization
CHICAGO, August 23, 2011 – Taking personalization to a whole new level, crowdSPRING (www.crowdSPRING), the world’s number one marketplace for crowdsourced creative services, has identified consumers as an emerging trend of new buyers. Known for being an innovative solution for small business and mass brands looking for high-quality creative at an affordable price, crowdSPRING has seen a surge of projects from consumers looking for unique, one-of-a-kind designs of invitations, greeting cards, personal websites, logos and themed party favors. Projects have ranged from Sweet 16 invitations to hoodies for a Bar Mitzvah giveaway.
“Crowdsourcing creative has been indispensable to businesses but consumers have just recently begun to experience its many benefits. Gone are the days when people spend money to purchase pre-designed invitations customized with their information or utilize fill-in-the-blank design templates. Consumers are now tapping into crowdSPRING’s creative community of nearly 100,000 designers from around the world to create their own never-been-seen before design from scratch. Designs and writing are based on an easy-to-write creative brief that covers personal preferences ranging from favorite color schemes to message,” said Mike Samson, co-founder of crowdSPRING.
Crowdsourcing creative is easy especially for consumers with busy lifestyles. Consumers post their creative project on www.crowdSPRING.com and name their own price. In turn, creatives submit their ideas and the consumer chooses the one they like best. Consumers not only receive massive choices to choose from, but receive what they want, when they want it and keeping total control over the look of the design they are purchasing. On crowdSPRING, a buyer receives an average of 110 options to select from.
“For years, businesses worldwide have successfully used crowdSPRING for innovative websites, logos, product graphics, stationary, industrial design, writing among others categories to generate quality creative at a more affordable cost than a traditional agency. Creative crowdsourcing by consumers offers all the same benefits including a faster turnaround, a set price so there is no going over budget and all intellectual property rights are transferred to the buyer,” said Ross Kimbarovsky, co-founder of crowdSPRING.
Crowdsourcing provides consumers with a unique way to generate memorable creative for a special occasion, announcement or celebration. For sample creative crowdsourcing projects, statistics or additional information about this trend, please visit www.crowdSPRING.com or contact Lauren Russ at lauren@connectcomsinc.com.
773.972.7060
lauren@connectcomsinc.com
About crowdSPRING
crowdSPRING is an online marketplace for custom logo design, web design, graphic design, industrial design and writing services. Entrepreneurs and small businesses simply post what they need, when they need it and how much they want to pay. Once posted, nearly 100,000 creatives from 200+ countries around the world submit an average of 110 options for the buyer to choose from until they find “the one.” crowdSPRING is a privately held company based in Chicago. For more information, visit http://www.crowdspring.com. To learn more about the world of small business, startups, design, marketing and business strategy, follow crowdSPRING’s blog, their Twitter stream or their Facebook page.
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