Top Sales Training Companies of 2014 Announced; Huthwaite Wins Again

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ARLINGTON, Va. – March 3, 2014 – Watchers of the sales training industry recently singled out Huthwaite, the world’s leading sales performance improvement organization, as a leader in the field – and not for the first time.

The website TrainingIndustry.com named Huthwaite to their list of top 20 companies in the sales training industry. Huthwaite is best known for the SPIN® 2.0 program and methodology. Based on empirical data, Huthwaite’s world-renowned SPIN Selling methodology is foundational to sales success. SPIN is proprietary to Huthwaite and has enjoyed consistent recognition as a market leading sales model. TrainingIndustry.com has honored Huthwaite’s work for the last seven years.

“We’re very proud,” said Stephanie Woods, Huthwaite’s EVP of marketing. "It's truly an honor to be recognized and win this prestigious award. We value our customers, they deserve the best sales training programs and we are dedicated to providing them."

TrainingIndustry.com evaluates companies based on their industry recognition, as well as the breadth and innovation of services that a company offers, the quality and location of its clients, and its impact within the sales training industry.

Huthwaite remains on the leading edge and continues to advance the science and thinking of sales as it has for the past 30 years.  Huthwaite assesses an organization's needs and develops and delivers a comprehensive suite of solutions for sales and marketing professionals that drive real business results. Huthwaite services include:

  • In-class/e-Learning workshops
  • Industry thought leadership
  • Customized/generic training and facilitation
  • Reinforcement tools
  • Measurement/Assessment

“The Sales Training segment of the market continues to show strong growth and the introduction of new services, allowing companies to improve the impact of their sales organization with significant choice,” said Doug Harward, Chief Executive Officer, Training Industry, Inc.

“Continued strength in this segment reflects both the level of innovation, and the introduction of new delivery and media types into the offerings of the top companies. We continue to believe that Sales Training is the segment leading the way in the areas of gamification and sustainability of the learning,” said Ken Taylor, Chief Operating Officer, Training Industry, Inc.

About Huthwaite

Huthwaite is the world’s leading sales performance improvement organization. Founded on scientifically validated behavioral research, our methodologies—which include the internationally renowned SPIN® Selling—guarantee sales success. Huthwaite assesses its clients’ needs and develops customized sales performance improvement and coaching programs for sales and marketing professionals that drive real business results. For more information visit http://www.huthwaite.com or the company’s Twitter stream or Facebook page.

About Training Industry, Inc.

TrainingIndustry.com spotlights the latest news, articles, case studies and best practices within the training industry. Our focus is on helping dedicated business and training professionals get the information, insight and tools needed to more effectively manage the business of learning.

Media Contact:
Lauren Russ
Connect Communications, Inc.
773.868.0966
Lauren@connectcomsinc.com

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