Caravanners keen on mobile access to offers and content
Research* from brokers Cover4Caravans has revealed that nearly two thirds (64%) of their customers would use a caravan mobile app, with the remainder saying they would consider it.
The study of the caravan insurance specialist’s customers also asked what would be useful on a mobile caravan insurance application, with:
- access to special offers being the most popular request, at 82%;
- articles and information (55%);
- tools (9%) such as towing weights, weather warnings, a spirit level and campsite listings.
64% of those questioned say they use a Google Play Android, with the remainder using the App Store (36%).
Richard Burgess, Director at Cover4Caravans, says: “With a growing amount of coverage around online mobile devices and the way people are now accessing the internet, we decided to carry out some research on our customer base.
“We found that while mobile access was very popular, it seems that people needed to be incentivised to use it. That said, we do also see that more useful information for caravanners on the road could be valuable.”
Ends
*SurveyMonkey study, December 2013
Contact:
Richard Burgess, MCIM, Director at Cover4Caravans, telephone: 0845 863 9558 or email: richardb@alanblunden.co.uk
About Cover4Caravans:
With roots going back to 1946, our clients can benefit from 68 years’ of experience in the caravan insurance marketplace. We are independent intermediaries and act on behalf of our clients in arranging their caravan insurances. Our service includes advising clients on their insurance needs, arranging insurance cover with insurers to meet those requirements and help with any ongoing changes that have to be made to your caravan insurance policies.
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