ZiiLABS StemCell Processor Helps Put the “Smart” into3M’s Latest Android-based MP220 Mobile Projector

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ZMS StemCell Processor and ZiiLABS’ Customised Android Software Help 3M’s MP220 Mobile Projector to Deliver Smarter, Brighter, Longer Lasting Mobile Presentations  

SINGAPORE 26 September 2012 – ZiiLABS, a pioneering media processor and platforms company (a wholly-owned subsidiary of Creative Technology Ltd) today announced that its ZMS StemCell media processor and customised Android software lie at the heart of 3M’s recently launched MP220 mobile projector. The ZMS processor was chosen for its flexible video technology that enabled the easy integration and support for 3M’s advanced light engine and video in and out requirements.

The ZMS processor’s advanced media, application and power management features coupled with ZiiLABS’ expertise in customising Android contributed to this ZMS processor design-win. These capabilities combined to help 3M deliver a ground-breaking, 65-lumen mobile projector with an easy to use Android interface and smart application software for projecting office documents, photos, video and music.

“The 3M Mobile Projector MP220 breaks new ground in 3M’s award-winning mobile projection technology,” said Mark Colin, Vice-President and General Manager of 3M Mobile Interactive Solutions Division. “With the help of ZiiLABS, the MP220 is able to meet the needs of the mobile business professional looking to be prepared and productive in any business situation.”

“By combining our leadership position in flexible processors and enhanced Android software, with their light-engine and projector experience, 3M has been able to introduce an innovative projector that offers users a brighter, longer lasting and richer media experience.” said Hock Leow, President of ZiiLABS. “Tier one OEM partners like 3M demand world-class innovation and support from their suppliers to differentiate and win market share, something ZiiLABS is proud to have delivered on.”

“With the MP220 we needed a very capable and flexible processor that could leverage the user familiarity and feature set of Android but tailored to meet the demands of a projector.” said Colin. “The ZMS processor and the ZiiLABS software team delivered a quality solution during every step of our journey.”

Technical Specifications and Availability

  • Processor:

- ZiiLABS ZMS StemCell processor

- StemCell media processing cores

- ARM Cortex, including NEON

  • Projector:

- Brightness: 65 lumens

- O/S: Easy to use Android interface with built in optical mouse (optional remote control)

- Projected image: 11” to 75”

- Size and Weight: 157mm x 81mm x 32mm and 413 grams

-BatteryLife: Full 2 hours (rechargeable Lithium ion) or AC adapter

- Resolution: WSVGA (1024 x 600)

- Ports: Audio out, VGA, micro USB, micro SD card slot

- 1GB internal memory and easy file transfer via Micro-USB

The ZMS family of StemCell processors include the ZMS-40 (Quad ARM Cortex-A9s plus 96 StemCell cores), the ZMS-20 (Dual Cortex-A9s plus 48 StemCell cores) and the ZMS-08 (Cortex A8 plus 64 StemCell cores).

The 3M MP220 is currently shipping. Additional product and where to buy information is available at: www.3M.com/mobileproductivity.

About ZiiLABS

ZiiLABS is a leader in media-rich application processors, hardware platforms and advanced middleware. Its products enable OEMs, ODMs, System Integrators and Software Developers to deliver industry-leading devices across a broad range of consumer electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology to form ZiiLABS in January 2009. ZiiLABS has invested US$1 billion and 10,000 man-years in media processing solutions and has offices in theUK,China,USAandSingapore. Learn more about ZiiLABS at: www.ziilabs.com

About 3M Mobile Interactive Solutions Division

3MMobileInteractive Solutions Division (MISD) serves users of the world’s estimated five billion display-capable mobile electronic devices. The division leverages 3M’s leading position in light management and film technologies, as well as, over 50 years of award-winning projection technology. 3M MISD’s Projection Systems business is comprised of the company’s innovative line of mobile projectors, interactive super-close projection solutions and mobile device accessories for the consumer, business, and industrial markets.

Please check the 3M website for the latest specifications.

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Press Contacts

ZiiLABS                                                                          3M

Tim Lewis                                                                      Katherine Hagmeier
Tel +44 1784 476 651                                                +1 651 575 4368
tim.lewis@ZiiLABS.com                                             klhagmeier@mmm.com

Phil O’Shaughnessy

VP Corporate Communications

Creative Labs, Inc.

408-546-6773

poshaughnessy@creative.com

Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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