House of Borel Brings E-Commerce to Luxury Fashion
SAN FRANCISCO, CA – April 7, 2015 - House of Borel, a new San Francisco-based luxury fashion house, launched its e-commerce experience, www.houseofborel.com, signaling a change in a sector where e-commerce has been approached with caution.
House of Borel launched on March 6 with a star-studded event and the unveiling of their online experience, a vision of the brand’s creative director Natalie Marie Crane. The website was designed by Immersive Garden and Blacknegative and was immediately met with multiple awards and accolades for web design from The Awwwards, French Design Index, FWA, and more.
Website visitors must request a “key” to enter the Private Access section, where they are able to shop the handbags, which range in price from $1,500 to $30,000. The key keeps the shop exclusive and private, making for a shopping experience more similar to a boutique than most e-commerce sites.
House of Borel premiered at New York Fashion Week this past February. Styled by the brand’s Executive Fashion Director, Charlotte Welch, the crocodile, anaconda, and ostrich handbags - all handmade in Italy - walked the runway with Michael Costello’s Fall 2015 collection.
E-commerce is the next frontier for luxury brands, and House of Borel is leading the trend, to be followed in 2016 by Chanel, as reported by WWD. House of Borel’s secret: beautiful and elegant web design, and measures to keep exclusivity intact.
ABOUT HOUSE OF BOREL:
House of Borel is a luxury women’s fashion line grounded in travel and an elegant jet-setting lifestyle. Currently the line has a collection of exotic-skin bags and will have a full collection of women’s clothing for Fall 2015. For more information, visit www.houseofborel.com
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