Crown takes the Gold
IDEA Gold Award 2011 for Crown’s WT 3000 Series
In the space of less than a year, a second international design prize has been awarded to Crown’s new WT 3000 Series of pallet trucks. The new Crown pallet truck received the prestigious IDEA Gold Award 2011 in the Commercial and Industrial Products category.
Exceptional industrial design is intelligent, innovative and successful. To achieve this kind of excellence, the function, value and appearance of products and systems must be optimised for the mutual benefit of both user and manufacturer. This is how the Industrial Designers Society of America (IDSA) defines industrial design and their definition clearly highlights the exceedingly high standards in design and development which capital equipment must satisfy.
Since 1980, the IDSA has each year bestowed the coveted annual International Design Excellence Awards (IDEA) on products which stand out by virtue of their innovation, functionality and benefits to users and customers. In 2011 the new WT 3000 Series of pallet trucks developed by Crown collected the highest accolade: an IDEA Gold Award. The truck’s innovative engineering and ergonomics were the key factors which prompted the jury to award this top-level prize. The WT 3000 Series has been designed to withstand the most demanding working conditions in warehouses and loading bays, day after day. The vehicle’s robustness and exceptionally operator-friendly design were also acknowledged earlier this year when the WT 3000 Series received the iF Product Design Award 2011.
About Crown
Crown Equipment Corporation is one of the world’s largest manufacturers of electric lift trucks. Since the company first started building material handling equipment in the 1950s, Crown products have won numerous industry accolades. From the smallest hand pallet trucks through to the largest narrow-aisle turret trucks, Crown uses innovative engineering and high-quality manufacturing techniques to respond to the full range of customer needs, achieving exceptional standards of reliability and productivity.
Crown has a unique corporate structure, characterised by the highest levels of vertical integration in the industry. This enables the company to keep tight control of development, production and customer support. Up to 85 percent of the components used in Crown products are developed and manufactured by Crown in custom-built facilities. Crown is committed to offering customers superior value that reduces TCO (Total Cost of Ownership).
Crown Equipment Corporation is a family-owned business with head offices in theUSA,AustraliaandGermany. Crown now operates a global distribution and service network with more than 70 fully-owned subsidiaries and over 300 independent dealerships.
You can find out more about Crown at www.crown.com
Press contacts
UKPress Enquiries:
Ian Field
Adfield-Harvey PR
T: +44 (0) 1952 752 500
F: +44 (0) 1952 752 510
M: +44 (0) 7770 817 188
E: ian@adfield.co.uk
International Press Enquiries
Ulla Laux, Karolin Böhm
Crown Press Office
T +49 (89) 41 95 99 66 / 84
F +49 (89) 41 95 99 12
