DEUTSCH FAMILY WINE & SPIRITS LAUNCHES ENZA, A DOC PROSECCO THAT EMBODIES THE SENSUALITY AND STYLE OF ITALY IN TIME FOR THE HOLIDAYS
White Plains, NY, October 18, 2012 – Deutsch Family Wine and Spirits (Deutsch Family), a leading marketer of award-winning wines and spirits from around the world, announced today that it is proud to introduce Enza Prosecco, which will be available nationwide in the U.S. starting December 2012.
Enza Prosecco, which will retail at $14.99 a bottle, is made from only the finest Prosecco DOC grapes from the heart of Italy’s Treviso region, offering unparalleled quality at a competitive price point. Enza brings a fresh new approach to sparkling wine with packaging that evokes the quintessentially Italian elements of style and sensuality, appealing to both men and women. The elegant packaging and competitive price point make Enza an ideal choice for consumers looking for a combination of value, quality and style in today’s challenging economy.
Prosecco is one of Italy’s symbols of good-taste and sophistication. Enza embodies the style and grace of Italy, from its elegant label to its unique taste with sensual hints of honey and tropical fruit.
Enza Prosecco is the ideal choice to add a sophisticated sparkle to holiday entertaining. Enza gives every occasion Italian style and flair for turning even the casual holiday party into a stylish and refined gathering. The festive packaging and refreshing taste profile make it the perfect sparkling to toast the holiday season.
“When we developed the brand, we wanted to create the image of sophistication and style, that is synonymous with Italy. We are delighted with the fun and fiery design that truly brings Enza to life,” stated Renato Reyes, Deutsch Family Chief Marketing Officer.
Enza is produced by the Soligo cooperative, established in 1957, in collaboration with the Pozzi family. The Soligo cooperative has been family owned for three generations and represents families of growers in the Prosecco DOC region who share a passion for Prosecco and their region.
Enza Prosecco is a refreshing sparkling wine with hints of honeysuckle, green apple, and peach with a note of citrus. It is crisp and light with just a touch of fruit sweetness.
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About Deutsch Family Wine & Spirits: Initially called W.J. Deutsch & Sons, Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Deutsch Family Wine & Spirits’ brands are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today, the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill’s son Peter Deutsch is CEO; this two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] The Reserve, [ yellow tail] Bubbles; California: Girard Winery, Windsor Sonoma, Sonoma Coast Vineyards, Kunde Family Estate, Joseph Carr, Josh Cellars, Flirt; The Calling; France: André Lurton, Georges Duboeuf, Hob Nob Vineyards, Patch Block, Sauvion et Fils, Vidal Fleury; Italy: Barone Fini, Lionello Marchesi, Villa Pozzi, Enza Prosecco; New Zealand: The Crossings, Nine Walks; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades, Cruz de Alba, Ramón Bilbao Vinos Y Vinedo, and Volteo ; Chile: Llai Llai; Argentina: Ruta 22, and award-winning spirits from LANDY Cognac (France), LUKSUSOWA Vodka (Poland), The Original MOONSHINE® and Adult Beverage Company (USA), VILLA MASSA® Limoncello (Italy) and LICOR 43® (Spain). www.deutschfamily.com
Liz Whittaker: Liz@Crush-Communications.com - 917.856.0127
Catherine Cutier: Catherine.Cutier@deutschfamily.com - 914.251.3282
