Restaurant Show 2012 – How To Be Better:
CST launches jargon-free Technology Guide to Increasing Restaurant Profits.
Virtual restaurant shows how to deliver better customer service, better food quality and higher profits.
Stand K29, Restaurant Show 2012, 8-10 October, Earls Court 2, London.
Want to know how some restaurants have improved customer service? How they have enhanced food quality? And increased profits while cutting costs? Call Systems Technology (CST) will launch its Technology Guide to Restaurant Profits at the Restaurant Show 2012. The Guide looks at the impact modern communication technology has made throughout the market, with detailed examples showing clearly, jargon-free, how and why it works.
On Stand K29, visitors will see the technologies in action in a virtual restaurant, from kitchen via front of house to the customers’ table – demonstrating how efficiency and sales improve when staff and managers know what’s going on and what needs to be done.
“Technology companies have a tendency to forget that not everyone talks techie,” says Eloise Sheppard, managing director of CST. “Jargon can get in the way of explaining how even simple systems work. Our Guide is designed to give restaurateurs clear insight into exactly how some successful restaurant businesses have used technology such as inexpensive communications systems to improve their food quality or table management software to increase profits.”
A key section of the Guide covers ‘maximising productivity,’ an area where simple technology can make a big impact. For example, a pager system linking kitchen and waiting staff means that waiters no longer need to check if their orders are ready. Instead, as soon as orders get to the pass, the right waiters are alerted by their pagers. That means they can spend more time with customers, so they are always in touch. Meanwhile food gets to the table in top condition, because the waiter knows when to collect it.
This system brings huge benefits, not only in service and food quality but also in up-selling – for example, since serving staff spend more time with customers in the dining areas, they are more likely to spot an empty glass and can offer the table more drinks.
“The Guide will help restaurateurs differentiate themselves from their competitors by offering great customer service, without visible queuing, and a better atmosphere,” says Eloise Sheppard. “It’ll also show just how quickly communications systems can deliver a return on investment – sometimes in as little as five weeks.”
For details, Freephone Call Systems Technology on 0800 389 5642 or call 020 8381 1338, email the company at solutions@call-systems.com or visit the CST website www.call-systems.com
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Restaurant Show 2012 CST Preview – Aug-12
Press Enquiries:
Caroline R Bloomer at Call Systems Technology: 020 8381 1338 Ext. 221
Toni Turner or Alison Haynes at The Publicity Works
Tel: 01263 761000 Email: cst@publicityworks.biz
For more news about CST visit the press office at www.publicityworks.biz
Separations charge enquiries: offers are ONLY accepted by email to seps@publicityworks.biz or fax on 01263 761009.
LINKS:
Visit the CST website at www.call-systems.com
Call Systems Technology (CST) is based in Edgware, London and supplies an award-winning range of specialist communications and software products. The company has introduced many technology innovations that enhance service, safety and efficiency.
- The CST portfolio ranges from simple pager systems to highly integrated communications packages that improve business safety, communications and facilities management.
- CST's award-winning Call range includes CustomerCall™, WaiterCall™, ServiceCall™, ButlerCall™, AlarmCall™ and MediCall™.
- CST also offers a range of specialist products for lone worker and staff protection, sourced from the world’s leading product manufacturers.
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