CUFFLINKS, INC. GEARS UP WITH GENERAL MOTORS

DALLAS (May 31, 2011) – Cufflinks, Inc. and General Motors today announced a licensing agreement that will showcase iconic GM logos and vehicles expertly crafted into men’s accessories.  The addition of GM highlights an ever-expanding roster of officially licensed products for Cufflinks, Inc. ranging from the MLB, NFL and NBA to CBS, Disney and more.  The collaboration will allow Cufflinks, Inc. to offer a diverse array of products including cufflinks, tie bars, money clips and other men’s accessories. The GM product line will feature icons from the motor industry giant’s past, present and future.  Logos and vintage vehicles from Chevrolet, Cadillac, Buick, GMC and GM racing legends will make up the 2011 Collection.

“GM has such a rich history and iconic brand perception that resonates with people all over the world,” says Michael Reese, Director of Licensing for Cufflinks, Inc.  “We are very excited about the partnership and look forward to putting our expertise to work.” 

The partnership will allow fans and car owners alike a true stylish outlet for their passion of GM and its brands.  With samples currently in production, Cufflinks, Inc. will debut the inaugural GM collection July 17-19, 2011 at New York MRket.

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About Cufflinks, Inc.

Established in 1999, Cufflinks, Inc. is one of the largest manufacturers of cufflinks and men’s accessories.  With a multitude of designer brands and exclusive licenses, Cufflinks, Inc. serves as a turn-key producer of men’s fashion. From inception to distribution, the company utilizes a team of designers and a distribution channel of over 700 retail stores including department stores, online and print catalogs, specialty stores and jewelers to create successes in the retail world.

About General Motors

General Motors (NYSE:GM, TSX: GMM), America’s largest automaker was founded in 1908 and operates from their global headquarters in Detroit, Michigan.  GM employing more than 200,000 people from across the world, builds quality vehicles through the following brands: Baojun, Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling. More information about GM can be found at www.gm.com.

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For more information on Cufflinks, Inc. or the GM license contact:

Sarah Huggins - PR/Marketing Coordinator

T: 214-780-0333 x104  E: Sarah@Cufflinks.com

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