Brokering a Better Cloud Position for the Enterprise

IT Connection by Amy DeCarlo

Summary Bullets:

  • With the emphasis on cost competitiveness and transparency, distinguishing features can quickly fall away in the cloud.
  • Some providers respond by stepping up to strategic roles as chief advocates for their clients, aggregating services and supplying mechanisms to streamline provisioning and management.

In an environment where providers trumpet similar pricing models and comparable feature sets based on technology from common vendors, it can be hard to distinguish one cloud service from another. Enterprise IT decision-makers tend to select providers that have earned their trust through work in other projects. However, there is still room for rival providers to compete for new accounts by offering a compelling solution. The most savvy of these service providers recognize that a change as inherently complex a change as the move to the cloud presents opportunities for them to position themselves as  strategic partners in guiding clients through this transition. Read more of this post at http://bit.ly/TLR1O3

Media Contact:

Amee Singh
Sr. Director, Marketing Communications
pr@currentanalysis.com 

About IT Connection

IT Connection is the premier source of unbiased analysis and assessments of IT equipment and telecom services.  IT Connection provides easy-to-access, cost-effective, non-vendor-sponsored research to enterprise IT professionals.  The assessments on IT Connection allow you to quickly, easily, and efficiently assess suppliers, access side-by-side product comparisons, determine the best technology solution to fit your needs, and receive real-time updates and analysis on breaking market-changing events.  To join our community and interact with your peers and our analysts, visit us at www.currentanalysis.com/ITC.

About Current Analysis

Current Analysis (http://www.currentanalysis.com) has been helping leading telecommunications, information technology and business software companies improve their competitive intelligence, differentiate themselves in the market, and win more business. Current Analysis is the only provider of continuous, in-depth tactical competitive intelligence, analysis, and advice. For more than 15 years, sales teams, product managers, marketing professionals, and executives have relied on Current Analysis as a trusted partner to improve their ability to anticipate and quickly take action on market opportunities and competitive threats. The company serves more than 35,000 professionals at over 1,600 global enterprises.

Tags:

About Us

Current Analysis has been helping leading telecommunications, information technology and business software companies improve their competitive intelligence, differentiate themselves in the market, and win more business since 1997. As the only provider of real-time, in-depth tactical competitive intelligence, analysis, sales teams, product managers, marketing professionals, and executives rely on Current Analysis to anticipate and quickly take action on market opportunities and competitive threats.

Quick facts

With the emphasis on cost competitiveness and transparency, distinguishing features can quickly fall away in the cloud.
Tweet this
Some providers respond by stepping up to strategic roles as chief advocates for their clients, aggregating services and supplying mechanisms to streamline provisioning and management.
Tweet this