Cloud Computing: A Strategic Engine of Change or Just Another Tool in the Kit?

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IT Connection Blog by Amy Larsen DeCarlo

Summary Bullets:       

  • Massive, multi-billion dollar growth projections and continuous vendor and service provider marketing keep a white-hot spotlight on cloud computing.
  • Yet, as rich as the potential benefits of on-demand computing are, enterprises are approaching the cloud with caution as well as some very fundamental questions which, left unanswered, will keep the model from becoming anything but a tactical tool.

If you believe everything you read, the cloud is supposed to be the cure for all that ails the enterprise.  Flexible, cost-effective, and scalable, the cloud holds a lot of promise for organizations struggling with severe budget limitations.  Every self-respecting vendor and managed IT services provider needs to have a coherent and innovative cloud strategy or risk looking backward in a fast-moving space.  Market projections seem to come out every week talking up the cloud’s potential value in astronomical multi-billion dollar terms.  The last one I saw projected cloud sales to top the $39 billion mark… this year. Read more of this post

Media Contact:

Amee Singh
Sr. Director, Marketing Communications
pr@currentanalysis.com 


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About Current Analysis

Current Analysis (http://www.currentanalysis.com) has been helping leading telecommunications, information technology and business software companies improve their competitive intelligence, differentiate themselves in the market, and win more business. Current Analysis is the only provider of continuous, in-depth tactical competitive intelligence, analysis, and advice. For more than 15 years, sales teams, product managers, marketing professionals, and executives have relied on Current Analysis as a trusted partner to improve their ability to anticipate and quickly take action on market opportunities and competitive threats. The company serves more than 35,000 professionals at over 1,600 global enterprises.

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Massive, multi-billion dollar growth projections and continuous vendor and service provider marketing keep a white-hot spotlight on cloud computing.
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Yet, as rich as the potential benefits of on-demand computing are, enterprises are approaching the cloud with caution as well as some very fundamental questions which, left unanswered, will keep the model from becoming anything but a tactical tool.
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