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Device Specialization Portends Further BYOD Frustration

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IT Connection Blog by Brad Shimmin

Summary Bullets:

  • Vendors Amazon, Samsung, Google, Apple, and even Microsoft are rushing to either fill or invent gaps remaining within the iPad-dominated tablet marketplace with an array of device sizes, media capabilities and increasingly improved access to enterprise collaborative services.
  • This will leave IT professionals to expand management policies through separate, pure-play mobile management solutions. Thankfully, though collaboration players themselves are seeking to do more than simply support mobile devices.

Like many, I tuned in for a few moments to watch last Thursday's special news conference put on by Amazon CEO Jeff Bezos, where the outspoken entrepreneur unveiled a new array of portable media devices, the Amazon Kindle Fire HD family of tablets. I was heartened to see the company directly responded to Google's recent market bombshell, the Nexus 7 tablet, with a number of device sizes and features tailored to those who prize both high speed (dual-band WiFI and 4G LTE) as well as high (ok improved) audio and video fidelity. This is a good thing specifically for the Android market and broader tablet industry. At least it will make for a very interesting, more competitive holiday season, especially once Apple's mid-sized device hits the streets. Read more of this post at http://bit.ly/RLPaFO

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Amee Singh
Sr. Director, Marketing Communications
pr@currentanalysis.com 

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Vendors Amazon, Samsung, Google, Apple, and even Microsoft are rushing to either fill or invent gaps remaining within the iPad-dominated tablet marketplace with an array of device sizes, media capabilities and increasingly improved access to enterprise collaborative services.
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This will leave IT professionals to expand management policies through separate, pure-play mobile management solutions. Thankfully, though collaboration players themselves are seeking to do more than simply support mobile devices.
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