End of Year Thoughts on BYOD: Fad or Here to Stay?

IT Connection Blog by Kitty Weldon

Summary Bullets:

  • BYOD remains ‘the big issue’ according to suppliers of enterprise mobility technology and services, with consulting and professional services, MDM/MAM platforms, containerization, and dual persona solutions promoted as ways to ‘solve’ the problem or deal more effectively with an issue that has both pluses and minuses for enterprises.
  • Now that 2012 is nearly over, can we say conclusively that BYOD is here to stay?  Might it still go away and be seen as a fad that came and went, ultimately more trouble than it was worth for both the employee and their employer?

There is literally not a single presentation from a service or technology provider for enterprise mobility that does not begin with the premise that BYOD has changed ‘everything.’  Not only are devices coming into the workplace, but the concept of an ‘enterprise’ smartphone does not even make sense anymore in many companies, because the employee needs to love the look and feel of their mobile device and will select it based on what used to be considered consumer criteria: the numbers and variety of apps it can access or provide, the quality of the browser, the camera, the color, and screen size. Read more of this post at http://bit.ly/ZYzV5R

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Amee Singh
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pr@currentanalysis.com 

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Current Analysis has been helping leading telecommunications, information technology and business software companies improve their competitive intelligence, differentiate themselves in the market, and win more business since 1997. As the only provider of real-time, in-depth tactical competitive intelligence, analysis, sales teams, product managers, marketing professionals, and executives rely on Current Analysis to anticipate and quickly take action on market opportunities and competitive threats.