Enterprise Social Networking for Competitive Advantage
Complimentary Analyst Webinar
Identical sessions Wednesday, October 24th at 12 PM EDT and Thursday, October 25th at 9 AM EDT
Social networking sites Facebook, Twitter, Google+, etc. have without question altered the way we communicate with one another, greatly improved the we stay informed, and quite simply revolutionized the way we interact with business. And thanks to vendors such as IBM, Microsoft, Google, Jive, and many others, the ideals that have driven such successful consumer social networking sites are now actively transforming the enterprise landscape itself.
Through rich profiles, smart activity streams, and insightful analytics, companies are improving employee productivity, fostering innovation and encouraging the capture and dissemination of corporate knowledge. And yet, because every enterprise social networking implementation is unique, reflecting a company's corporate culture and understanding its business processes, IT buyers cannot simply provision server and software in order to garner a return on investment.
How do IT buyers, particularly those within the mid-market, where dollars and expertise are hard to come by, plan for success, avoid failure, and most importantly, architect for a lasting competitive advantage?
Brad Shimmin, Current Analysis Principal Analyst for Collaboration and Conferencing, will host an interactive session where he will provide objective, pragmatic advice on how to best capitalize upon enterprise social networking software and services. Topics to be discussed include:
- Ranking the Benefits of Enterprise Social Networking
- Prioritizing Line of Business Application Integrations
- Mapping Centralized vs. Diffused Deployments
- Exploring Mentors and Evangelists
- Charting Barriers to Adoption
- Embracing Game Mechanics
- Assessing the Demise of Email
During this webcast, he will share with you key results from our recently fielded 2012 Collaboration Survey of IT buyers from 600 international companies ranging in size from 100 to 10,000+ employees. Current Analysis will provide actionable intelligence gleaned from survey participants, zeroing in on the reasons IT buyers are adopting social networking products behind the firewall, the hurdles they've faced in doing so, and the methods they've adopted to get the most out of their implementations. We will then see how the current enterprise social networking vendor landscape stacks up against these requirements with survey respondents ranking more than 30 companies.
Click here to register for either session - http://bit.ly/QK2nRI
Media Contact:
Amee Singh
Sr. Director, Marketing Communications
pr@currentanalysis.com
About Current Analysis
Current Analysis (http://www.currentanalysis.com) is the only provider of real-time, in-depth tactical competitive intelligence, analysis, and advice. The company has been helping leading telecommunications, information technology and business software companies improve their competitive intelligence, differentiate themselves in the market, and win more business. For more than 15 years, sales teams, product managers, marketing professionals, and executives have relied on Current Analysis as a trusted partner to improve their ability to anticipate and quickly take action on market opportunities and competitive threats. The company serves more than 35,000 professionals at over 1,600 global enterprises.
Tags: