Impatient Customers and Stiff Competition Make Website Optimisation a Must for e-Commerce
IT Connection blog by Gary Barton
Summary Bullets:
- E-commerce should be at the heart of modern retail solutions
- Optimisation and monitoring tools are critical for modern websites hosted in multiple locations
The importance of e-commerce to modern businesses is a ‘no brainer’. Internet sales in the UK, for instance, account for around 9% of all retail sales (excluding fuel), and the value of all Internet transactions was GBP 489 million per week during April 2012, according to the UK Office for National Statistics (ONS) - values that will be much higher at peak points such as Christmas. The British Retail Consortium’s (BRC) report for August 2012 notes that year-on-year growth of Internet sales in the UK slowed to its lowest point since monitoring began in 2008. However, the value of online sales still rose by 4.8% during August, or 12 times the rate of growth for in-store sales. Read more of this post at http://bit.ly/Tffoqj
Media Contact:
Amee Singh
Sr. Director, Marketing Communications
pr@currentanalysis.com
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