Live from the Sprint Analyst Event

ITC Blog by Kitty Weldon

Summary Bullets:

• Sprint’s morale is up, with discussions of its financial turnaround, excellent customer satisfaction, and positive net adds at the heart of its messages to the analyst community
• While consumer topics took up more air time, Sprint also remains focused on its sweet spots in the SMB and mid-market business segments, looking towards a resurgence in PTT and continued momentum in M2M

The annual Sprint analyst event at the carrier’s headquarters in Kansas was upbeat, as Sprint views that it now has hard proof of its turnaround (beyond third-party customer service accolades) and is looking forward to a future in which net adds continue to grow across all user segments. While it still has a ways to go (and a few years of serious capital expenses to bear) as it continues to build out LTE, Sprint is certainly faring better than it has in recent years. While a good portion of its customer additions are coming from the prepaid segment, it still has a solid core of business customers and prospects, especially among the SMB and mid-market segments. While other carriers have increasingly separate business and consumer sales, marketing and product development organizations, Sprint has now consolidated many of these groups to reach across segments; therefore there was something for everyone at the event. Read more of this post at http://bit.ly/LnRWmz 

Media Contact:

Amee Singh
Sr. Director, Marketing Communications
pr@currentanalysis.com 

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