The Passion of Selling the Cloud

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IT Connection Blog by Michal Halama

Summary Bullets:

  • Hybrid cloud has scope to satisfy many needs
  • Hybrid cloud requires a dispassionate sale

It is a common belief that the public face of selling requires passion. Pure cloud services, such as those from Google or Amazon, offer plain and direct solutions that can satisfy straightforward storage, compute and applications needs. So, pure cloud solutions play a useful role for IT managers. They can also be readily understood by customers and believed in by sales people. Hybrid cloud is, however, growing in popularity among buyers and sellers, because not all IT problems are straightforward and hybrid cloud offers wider choices to match more needs. Read more of this post at http://bit.ly/N7PFf6

Media Contact:

Amee Singh
Sr. Director, Marketing Communications
pr@currentanalysis.com 

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Current Analysis (http://www.currentanalysis.com) has been helping leading telecommunications, information technology and business software companies improve their competitive intelligence, differentiate themselves in the market, and win more business. Current Analysis is the only provider of continuous, in-depth tactical competitive intelligence, analysis, and advice. For more than 15 years, sales teams, product managers, marketing professionals, and executives have relied on Current Analysis as a trusted partner to improve their ability to anticipate and quickly take action on market opportunities and competitive threats. The company serves more than 35,000 professionals at over 1,600 global enterprises.

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