What’s in a (Cloud, Hosted) Name?

IT Connection Blog by Cindy Whelan

Summary Bullets

  • The last couple of years have brought increased visibility to “the cloud,” driven in part by the economic environment.
  • Cloud and hosted models have some similar elements; some marketers use the terms interchangeably, adding confusion to the market.

Over the last several years, the communications marketplace has been inundated with news of “cloud” services, offering businesses the promise of cost savings in a challenging economic environment.  It has been difficult to find a news article or press release from a service provider touting its latest unified communications offer without the word “cloud” in the headline, or at least in the body of the release.  Some services previously referred to as hosted are being rebranded as cloud-based; marketing collateral sometimes uses the terms interchangeably, further muddying the waters. Read more of this post at http://bit.ly/WWzAKB

Media Contact:

Amee Singh
Sr. Director, Marketing Communications
pr@currentanalysis.com 

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Current Analysis has been helping leading telecommunications, information technology and business software companies improve their competitive intelligence, differentiate themselves in the market, and win more business since 1997. As the only provider of real-time, in-depth tactical competitive intelligence, analysis, sales teams, product managers, marketing professionals, and executives rely on Current Analysis to anticipate and quickly take action on market opportunities and competitive threats.

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