Smartphone Plans Go Data-Centric: New Ways to Differentiate and Monetize
Current Analysis Provides the Latest Update on Innovative European Carrier Data TrendsSterling, VA, USA, July 31, 2012 – Current Analysis, the market leader in real-time, tactical competitive intelligence for the telecommunications and information technology markets, just released the Q2 2012 update on the evolution of smartphone plans. For several quarters, European carriers have been innovating on the ‘classic bundle’ integrated tariff concept, with an increasingly data-centric focus. Although this trend is still in evidence, the market’s focus is shifting towards policy-driven plan