Logitech Is Using R&D to Expand Its Strong Consumer Brand into Business Markets
IT Connection Post by Ken LandolineSummary Bullets: · The BYOD phenomenon has resulted in a variety of consumer devices and services becoming standard components of business IT solutions in the SMB and enterprise marketplaces. · Consumer product developers now have an opportunity to broaden product market scope and expand revenues by evolving their offerings into business solutions through strong R&D and marketing efforts. A few days ago, I was invited to attend a lab tour at Logitech, a market leader in the consumer web camera market, headquartered in Newark, California. I