MDM Vendors Look to Mobile Apps/Security Management for Differentiation
IT Connection Blog by Kitty WeldonSummary Bullets: · Mobile application management (MAM) became the ‘new’ buzzword in enterprise mobility in 2011/2012 as enterprises and service providers shift their focus from mobile device management (now somewhat commoditized) to mobile app development, delivery, and security. A large set of relatively small vendors (many of whose names start with ‘App’) is selling solutions for app development, app and content management, and app security. However, the market is now split into ‘pure-play’ MAM vendors (with a number of sub-categories and niches)