Contact Center Investments Make Good Cents
IT Connection blog by Jerry CaronSummary Bullets: · Customer service in general and contact centers in particular play a crucial role in the health and image of virtually any business · The contact center market is stepping up with innovations to meet growing demands, and IT departments and business leaders should carefully examine their level of investment given the importance The annual global spend on advertising, or customer acquisition, is roughly $500 billion. The customer relationship management (CRM), or cross-selling, market stands at approximately $50 billion. The