Harnessing Big Data in the Contact Center: A Slow but Worthwhile Struggle
IT Connection Blog by Ken LandolineSummary Bullets: · Contact centers have been dealing with the ‘big data’ issue for years as they strive to develop the elusive 360-degree view of the customer across an assortment of structured and unstructured data collected from billions of customer interactions each year. · Despite a long history of dealing with big data, there has been little progress in utilizing the information to optimize operations in most contact centers, and thanks to a lack of centralized management capabilities, data silos continue to be a major hindrance to the