Chile’s leading multimedia company Canal 13 signs agreement for Cxense software
Oslo, Norway – 28 June 2018 – Cxense ASA (OSE: CXENSE) today announced that the leading Chilean multimedia company Canal 13 SpA has signed an agreement to use Cxense’s Data Management Platform (DMP) and Personalization software.
Santiago-based Canal 13 holds a leading position in Chile, operating several TV- and radio channels, the 13.cl web portal, and offering cross-platform content. The initial broadcast was made in 1959 and the company has since been a leader in innovation including being the first to transmit color, and in recent years establishing itself as a digital company.
Canal 13 will use the Cxense software to drive user engagement through content recommendations and to increase advertising relevancy and paid content subscriptions.
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, gives companies unprecedented insight about their individual users, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increasing digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal, Aller Media and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more information: www.cxense.com
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