Cxense partners with Dow Jones to develop joint offering for WSJ’s biggest ad customers

Oslo, Norway – 18 December 2017 – Cxense ASA (OSE: CXENSE) today announced a partnership with Dow Jones to develop and market products based on Cxense’s data management and personalization software to The Wall Street Journal’s biggest advertisers. The new partnership follows the success in subscriber conversion with’s award-winning dynamic paywall powered by Cxense. 

The Wall Street Journal will leverage Cxense’s DMP and personalization solution, including the Conversion Engine, to personalize custom content, as well as advertisements both on and clients’ web sites. 

Cxense and The Wall Street Journal will over a six-month period jointly invest in developing and commercializing products aimed at driving user engagement and conversion rates on online campaigns for the Journal’s customers. The agreement builds on an ongoing relationship between Cxense and Dow Jones developed since 2013. 

“Our solutions have enabled The Wall Street Journal to utilize its world-class content and put the reader first, leading to a significant increase in the number of paying subscribers“, said Christian Printzell Halvorsen, CEO of Cxense. “We are very pleased to expand that partnership, and look forward to developing new products and reaching new clients based on our software with one of the world’s leading publishers.” 

WSJ's subscriber conversion model, which is based on Cxense software, has contributed to a 30% increase in WSJ digital subscriptions over the last year, and significantly reduced churn. 

“We have had tremendous success with using audience data and real-time personalization to convert online readers to members using Cxense software. As we move beyond traditional advertising to offer powerful, integrated solutions for our customers, this partnership will deliver increased engagement and conversion for our biggest advertisers,” said Katie Vanneck Smith, President and Chief Customer Officer at Dow Jones. 

Earlier this year, the Journal was recognized with the Axel Springer “Paid Content Award” for pioneering digital subscriptions 20 years ago, and for last year’s re-invention of its pay model by introducing of a new user-centric solution based on Cxense software. 


Media contact: 

Christian Printzell Halvorsen, CEO, Cxense 

Mobile: +47 992 29 546 

Andrew Robinson, SVP Communications, Dow Jones 

Mobile: +44 7467734730 

About Cxense: 

Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, give companies unprecedented insight about their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increasing digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal, Aller and many more.  Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more information:

About Dow Jones: 

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, Marketwatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones DNA, Dow Jones Newswires, and Dow Jones VentureSource. Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). 


Investor Relations Contact: 

Jørgen Loeng, Chief Financial Officer, Cxense ASA 


Mobile: +47 906 60 062