Cxense to help leading Benelux publisher grow digital advertising revenue
Oslo, Norway – 1 June 2019 – Cxense ASA (OSE: CXENSE), the AI-powered data management and intelligent personalization company that drives revenue for publishers and brands, today announced that a leading publisher in the Benelux countries signed an agreement to use Cxense. The company will implement Cxense DMP as the unifying data management platform for all digital properties in order to grow digital advertising revenue.
Cxense’s leading AI capabilities and data science know-how will play an essential role in the publisher’s data strategy and will enable the company to create and market high-value audience segments and improve campaign effectiveness for its advertising clients.
With this agreement, Cxense further strengthens its market position as the preferred DMP and AI partner for publishers and data alliances in the Benelux region.
About Cxense:
Cxense is an AI-powered Data Management and Intelligent Personalization platform that helps 190 leading publishers and marketers around the globe deliver personalized experiences that grow subscription revenue and boost targeted advertising. Our technology organizes first, second, and third party data into powerful custom segments and 1:1 user profiles before applying machine learning to understand and predict customer behavior and intent. As a result, our clients are able to deliver unique and relevant content and offers to customers in real time, driving more subscriptions, sales, advertising revenues, and higher customer lifetime value. The Cxense platform creates 15 billion personalized touchpoints for 2 billion unique users each quarter. Cxense works with global brands such as The Wall Street Journal, Singapore Press Holdings, Mediahuis and The Mainichi Newspapers. We are listed on the Oslo Stock Exchange and have offices in Norway, the US, Japan, Russia, Germany, and Argentina.
Visit www.cxense.com for more information.
Investor Relations contact:
Jørgen Evjen, Chief Financial Officer
Email: jorgen.evjen@cxense.com
Mobile: +47 928 04 014
Media contact:
Tobias Arns, Head of Marketing and Communications
Email: tobias.arns@cxense.com
Mobile: +47 920 24 305