Cxense to help Vogue Poland drive revenues with personalized experiences
Oslo, Norway – 11 March 2019 – Cxense ASA (OSE: CXENSE) today announced that Vogue Poland, the Polish edition of the international fashion and lifestyle magazine brand, has signed an agreement to use Cxense DMP and personalization solutions including Conversion Engine.
Vogue Poland, which recently celebrated its first anniversary after becoming the 23rd local edition of Vogue in February 2018, seeks to expand its local brand presence and base of loyal readers over the coming years. The publisher will use Cxense’s machine learning-powered platform to drive customer-centric product development and increase the quality and effectiveness of its content marketing. In addition, Vogue Poland will benefit from in-depth insights into its audience and use that knowledge to build closer relationships with readers in order to increase engagement and advertising revenue.
“Working together with Cxense will allow us to really understand our readers, deliver personalized experiences, and grow our loyal audience. We feel that Cxense supports our ambitious goal of always exceeding the high expectations that both our readers and advertising customers have.” said Bartosz Gorzejewski, Head of Product Development at Vogue Poland.
“We’re very pleased that Vogue Poland chose Cxense technology and know-how to leverage their first-party data and build closer, more profitable relationships with their readers,” said Christian Printzell Halvorsen, Cxense CEO.
Cxense unlocks the power of data so that our clients can build personal, profitable customer relationships. Our Data Management Platform (DMP) with Intelligent Personalization helps 200 leading publishers and marketers across the globe transform their data into their most valuable resource and action it in real-time. Benefits include increased revenues and customer loyalty. Cxense Conversion Engine empowers our clients to monetize insight into their customers’ behavior and preferences in order to grow subscriptions. Our solutions serve ~7000 websites and interact with around 2 billion devices each quarter. Cxense is listed on the Oslo Stock Exchange and has offices in Norway, the US, Japan, Russia, Germany, and Argentina.
Visit www.cxense.com for more information.
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