Deseret Digital signs agreement with Cxense for data management and personalization software
Oslo, Norway – 30 March 2017 – Cxense ASA (OSE: CXENSE) today announced that Deseret Digital Media, a leading regional US digital media company, has signed an agreement with Cxense for use of data management and personalization software.
Deseret Digital Media, based in Salt Lake City, Utah, has a significant digital media platform reaching more than 20 million unique visitors monthly through services such as the regional NBC affiliate KSL, which operates a leading news site and the classifieds site KSL marketplace. Deseret Digital Media also operates various news sites under the DeseretNews brand, the FamiliyShare network, the travel site Utah.com, and BrandForge, an advertising and content studio for local media organizations.
Deseret Digital Media will use the Cxense software to better understand their online audience, personalize their online properties and optimize advertising. The goal is to increase content engagement and digital revenue.
About Cxense:
Cxense (pronounced "see-sense") enables the world's leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense's advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Bonnier, Naspers, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker 'CXENSE.'
About Deseret Digital Media:
Deseret Digital Media is Utah's largest digital media company, reaching more than 20 million monthly unique visitors and more than 100 million global social follows, generating over one billion monthly ad impressions. The company operates the online properties of Utah's NBC affiliate, KSL, including KSL.com, the network's breaking news site, and KSL Marketplace, the only classifieds hub in the U.S. which locally outperforms national online classifieds competitors. Deseret Digital Media also operates DeseretNews.com and National.DeseretNews.com, the regional and national online editions of the Deseret News, Utah's first news organization and longest continuously operating business. The company also owns the FamilyShare Network, a global content platform in multiple languages offering practical advice for families, and Utah.com, the state's no. 1 travel and tourism clearinghouse. Deseret Digital Media also offers business-to-business services through BrandForge, its native advertising and content studio for local media organizations.
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
Email: jorgen.loeng@cxense.com
Mobile: +47 906 60 062