Dutch publisher alliance NLProfiel to use Cxense DMP as common data management platform
Oslo, Norway - 10 December, 2018 - Cxense ASA (OSE: CXENSE) today announced that three leading Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep have signed an agreement to use Cxense DMP for their joint data alliance initiative NLProfiel. Together, the publishers reach over 60 percent of the Dutch population and run an average of 3.5 billion page views per month. The contract will make NLProfiel the largest Cxense customer in EMEA in terms of monthly page views and users.
The publishers established NLProfiel in order to meet advertisers’ needs for standardized, high-value audience segments from trusted media sources. Cxense DMP will serve as the common data management platform for all publishers in the NLProfiel alliance. The solution will be used to aggregate audience data, create standardized and bespoke segments, and make them available for programmatic and direct advertising campaigns. Other Dutch publishers can join the alliance.
"NLProfiel’s goal is to offer marketers the segments they need to successfully run campaigns with the premium quality of local media companies. This will create a superior and safe environment for all stakeholders," says Wouter Hulst, Program Manager at NLProfiel. "We chose Cxense DMP as the data engine for NLProfiel because of their proven track record with other data alliances, their scalable and feature-rich platform, and their capabilities in data science and integrations,” summarizes Hulst.
“We are excited to support NLProfiel in their effort to help Dutch publishers become more data-driven and create a powerful, unified ecosystem that drives their advertising business.” says Christian Printzell Halvorsen, Cxense CEO. “Data alliances are becoming increasingly important for publishers. Because we cooperate with many of them, we understand what it takes for them to be successful. Going forward we want to use that expertise to help more publishers play to their strengths as local brands with strong reader relationships and win back advertising revenues from global platforms,” explains Halvorsen.
With this agreement, Cxense has firmly established itself as a preferred partner for data alliances across Europe. Apart from NLProfiel, Cxense DMP is already used by DaviD in Belgium, Adnet Media in the Baltic states, Nonio in Portugal, and BRAT in Romania.
About NLProfiel:
De Persgroep Nederland, Sanoma Media Netherlands and Telegraaf Media Groep (TMG) have joined forces and established NLProfiel to provide advertisers profiles based on 'first party' data in order to run successful campaigns on our sites. We operate well-known brands such as ad.nl, telegraaf.nl, and nu.nl - brands that readers know and often visit several times per day. We cooperate with buy-media.nl who processes data on our behalf. That way we can show readers more relevant ads that better match their profile.
About Cxense:
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, gives companies unprecedented insight into their individual customers, and enables them to action this insight in real-time in all marketing and sales channels. Cxense Conversion Engine empowers publishers to monetize insight into their audience's behaviour and preferences in order to increase subscription revenues. Cxense works with brands such as The Wall Street Journal, Mediahuis, Aeon, Grupo Clarin, NBC Universal, The Mainichi Newspapers, Singapore Press Holdings and many more. Cxense is headquartered in Norway with offices worldwide. The company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' Visit www.cxense.com for more information.
Investor Relations contact:
Jørgen Evjen, Chief Financial Officer
Email: jorgen.evjen@cxense.com
Mobile: +47 928 04 014
Media contact:
Tobias Arns, Head of Marketing and Communications
Email: tobias.arns@cxense.com
Mobile: +47 920 24 305