Fréttatíminn Joins Cxense Client Roster
OSLO, Norway – 17 March 2016 – Cxense ASA (OSE: Cxense) today announced it has signed an agreement with Fréttatíminn, which includes licensing Cxense DMP and Cxense Display to improve data-driven content and advertising deliver.
Fréttatíminn, which translates to Newstime, is a free weekly Icelandic newspaper that reaches about 65% of the Icelandic households. The newspaper was founded in 2010.
By licensing Cxense DMP, Fréttatíminn receives access to a globally recognized data management platform, which enables media companies, e-commerce sites and consumer brands to develop user profiles as data is created to deliver personalized content to website visitors and other users. The solution aggregates data from mobile devices, tablets and desktop computers to ensure user profiles contain all relevant information. Cxense DMP works directly with Cxense Display.
Cxense Display is an ad-serving solution that generates greater digital advertising revenue for publishers. It integrates with Cxense DMP to allow for better audience segmentation, which means users see more relevant ads. The solution works for any kind of creative brands use for digital advertising and can target audiences based on a user’s interests, intent, location, device, keywords and categories, among other things. Better and more diverse targeting capability increases engagement, while it’s compatibility with display, video and mobile advertising further expands the possible audience.
About Cxense
Cxense (pronounced “see-sense”) enables the world’s leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense’s advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Globo, Bonnier, Naspers, The Weather Channel, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker ‘CXENSE.’
Investor Relations Contact:
Jørgen Loeng
Chief Financial Officer
Email: jorgen.loeng@cxense.com
Mobile: +47 906 60 062