German publisher Computec Media to grow digital revenues with Cxense
Oslo, Norway – 12 April 2019 – Cxense ASA (OSE: CXENSE), the AI-powered data management and intelligent personalization company that drives revenues for publishers and brands, today announced that COMPUTEC MEDIA GmbH (Computec Media), a German media company with a focus on gaming and technology, has extended their agreement to use Cxense DMP and personalization solutions including Conversion Engine.
During the past years, Computec Media has successfully applied Cxense DMP to grow advertising revenues with rich user profiles and high-value interest segments. By implementing Conversion Engine, the publisher now plans to personalize customer journeys in order to boost engagement on their digital properties and build closer relationships with their readers.
Computec Media is part of Marquard Media Group, a leading European media house that publishes lifestyle, special interest, gaming and electronic entertainment titles in Germany, Poland and Hungary.
“Creating content that has the highest relevance for our audiences has always been our core focus. With the help of Cxense we want to leverage this ability even more and explore new ways of matching content to interests in order to drive engagement.” says Christian Müller, COO at Computec Media.
“We are pleased with our strengthened relationship with Computec Media and look forward to helping them monetize their first-party data by creating personalized experiences that are great for readers and advertising customers alike,” says Christian Printzell Halvorsen, Cxense CEO.
About Computec Media:
Computec Media GmbH is a subsidiary of Marquard Media Group AG, Baar/Switzerland and Germany's leading, trusted, brand-centric and transaction-focused Media Platform Provider dedicated to Communities enthusiastic about Gaming and IT Entertainment. For more than 30 years, Computec Media has been a pioneer in media solutions for German-speaking audiences and the corresponding industries. The company reaches over 8 million Unique Users each month via its 13 print & digital magazines (PC Games, play4, N-Zone, SFT, Widescreen, Raspberry Pi Geek, etc.), 14 websites (gamesworld.de, pcgames.de, pcgameshardware.de, buffed.de, 4players.de, areamobile.de, etc.), apps, events (German Game Developer Award), B2B activities (golem.de, Making Games, Linux Magazin) or the 4Netplayers game server provider platform. Computec Media currently employs around 180 people at its headquarters in Fürth and in its subsidiaries and offices in Berlin, Hamburg, Cologne and Munich.
Cxense is an AI-powered Data Management and Intelligent Personalization platform that helps 200 leading publishers and marketers around the globe build personal, profitable relationships with their customers. Our technology organizes first party data into powerful custom segments and 1:1 user profiles before applying machine learning to understand and predict customer behavior and intent. As a result, our clients are able to deliver unique and relevant content and offers to customers in real time, driving more subscriptions, sales, and higher customer lifetime value. Our solutions process interactions from about 7,000 websites on 2 billion devices each quarter. Cxense is listed on the Oslo Stock Exchange and has offices in Norway, the US, Japan, Russia, Germany, and Argentina.
Visit www.cxense.com for more information.
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