Grupo Clarin Expands Agreement With Cxense
OSLO, Norway – 4 April 2016 – Cxense ASA (OSE: CXENSE) today announced it has expanded its agreement with Grupo Clarin (LSE: GCLA) to also include the Cxense Content personalization and recommendation solutions across all of their online and mobile sites.
Headquartered in Buenos Aires, Argentina, Grupo Clarin is the largest Spanish language publisher in the world, and a leading company in the cable television and Internet access, printing, publishing, broadcasting, and programming markets. Its cable television network is one of the largest in Latin America in terms of subscribers, and is a leading broadband provider in Argentina. Its flagship newspaper, Diario Clarin, is one of the highest circulation newspapers in Latin America. Grupo Clarin is the largest producer of media content in Argentina, including news, sports and entertainment. The publication receives 60 million unique users and 800 million page views monthly.
An existing Cxense DMP user, Grupo Clarin has access to a globally recognized data management platform, which enables media companies, e-commerce sites and consumer brands to develop user profiles as data is created and deliver personalized content to website visitors and other users. The solution aggregates data from mobile devices, tablets and desktop computers to ensure user profiles contain all relevant information.
Cxense Content aggregates data and insights from the other Cxense products to personalize the user experience across desktop and mobile websites, as well as mobile applications.
Cxense (pronounced “see-sense”) enables the world’s leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense’s advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Globo, Bonnier, Naspers, The Weather Channel, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker ‘CXENSE.’
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