Guatemalan publisher Prensa Libre signs agreement with Cxense
Oslo, Norway – 30 September 2016 – Cxense ASA (OSE: CXENSE) today announced that the Guatemalan publisher Prensa Libre has signed an agreement with Cxense for use of its personalization solutions.
Prensa Libre is the largest publisher in Guatemala founded in 1951. The company has built its position on a simple yet ambitious premise: Working for "independent, honest and worthy journalism." The Prensa Libre group today publishes a number of newspapers, magazines and host various websites.
The company will license Cxense personalization solutions through Cxense DMP and Cxense Content. The solutions give Prensa Libre access to a globally recognized data management platform, which enables publishers, broadcasters and consumer brands to develop user profiles as data is created to deliver personalized content to website visitors and other users. The solution aggregates data from mobile devices, tablets and desktop computers to ensure user profiles contain all relevant information and works directly with Cxense Content in creating personalized experiences that drive engagement and conversions.
About Cxense:
Cxense (pronounced "see-sense") enables the world's leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense's advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Bonnier, Naspers, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker 'CXENSE.'
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
Email: jorgen.loeng@cxense.com
Mobile: +47 906 60 062