Japanese online recruiter Mynavi expands agreement for use of Cxense
Oslo, Norway – 8 November 2018 – Cxense ASA (OSE: CXENSE) today announced that Mynavi Corporation (Mynavi), a Japanese publisher of online recruitment-, student-, real-estate- and news services signed an agreement to renew and extend the use of Cxense solutions. In addition to its use of Cxense Data Management Platform (DMP) with Intelligent Personalization, Mynavi will implement Conversion Engine.
Tokyo-based Mynavi has 9,400 employees and operates a wide range of online recruitment and career services targeting various age groups, ranging from graduates to facilitating employment of the middle-aged and elderly. The company also operates sites on real estate, lifestyle, tourism and news.
Mynavi has been a customer since December 2017 and uses Cxense solutions to gain real-time user insights and create premium audience segments that drive advertising revenues. The company will now implement Conversion Engine to further improve personalization and conversion across sites. Furthermore, Mynavi will use Conversion Engine’s Machine Learning- capabilities to create automated personalized customer journeys in order to increase sales of their premium services.
“We are very pleased about our extended agreement with Mynavi. It proves that Cxense Conversion Engine is a very versatile solution that can not only drive subscription revenues but also boost sales of other digital products and services,” says Christian Printzell Halvorsen, Cxense CEO.
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, gives companies unprecedented insight into their individual customers, and enables them to action this insight in real-time in all marketing and sales channels. Cxense Conversion Engine empowers publishers to monetize insight into their audience's behaviour and preferences in order to increase subscription revenues. Cxense works with brands such as The Wall Street Journal, Aeon, Grupo Clarin, NBC Universal, The Mainichi Newspapers, Singapore Press Holdings and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.'
Visit www.cxense.com for more information.
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
Mobile: +47 906 60 062