Japanese publisher Shueisha to drive digital subscription and advertising revenues with Cxense
Oslo, Norway – 28 March 2019 – Cxense ASA (OSE: CXENSE), the data management and intelligent personalization company that drives revenues for publishers and brands, today announced that Shueisha Publishing Co., Ltd. (Shueisha), one of Japan’s leading publishers, is expanding its use of Cxense solutions, including DMP and Conversion Engine.
With the expanded agreement, Shueisha will use the entire suite of Cxense products. The publisher will leverage Cxense DMP to drive advertising revenues with rich user profiles and high-value socio-demographic and interest segments, and Conversion Engine to boost their membership programs and future digital subscriptions with personalized customer journeys.
Shueisha’s publications encompass a wide range of subjects and genres, from manga and entertainment magazines to literature, art, children’s and reference books. Since its inception in 1926, Shueisha’s goal has been to accommodate the ever-changing needs of the modern reader. To meet this challenge, Shueisha aims to strengthen its digital publishing business and grow its international audience.
“Going forward, it will be very important for us to acquire highly engaged users who share our values,” said Akira Iwase, General Manager, Digital Magazine Editorial Division, Shueisha. “
Cxense allows us to achieve our goal comprehensively throughout the customer life cycle: acquiring new users, nurturing close relationships with them, and monetizing.”
“We are excited to support Shueisha in their effort to grow develop their digital subscriptions business and drive advertising revenues. Shueisha is a premium publisher with very popular brands and close relationships with their readers, therefore I think they are in the best position for a highly successful digital business.” said Christian Printzell Halvorsen, Cxense CEO.
Cxense is a Data Management and Intelligent Personalization platform that helps 200 leading publishers and marketers around the globe build personal, profitable relationships with their customers. Our technology organizes first party data into powerful custom segments and 1:1 user profiles before applying machine learning intelligence to understand and predict customer behavior. As a result, our clients are able to deliver unique and relevant content and offers to customers in real time, driving more subscriptions, sales, and higher customer lifetime value. Our solutions process interactions from about 7,000 websites on 2 billion devices each quarter. Cxense is listed on the Oslo Stock Exchange and has offices in Norway, the US, Japan, Russia, Germany, and Argentina.
Visit www.cxense.com for more information.
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