Latin-American Broadcaster Telesur signs expanded agreement with Cxense
Cxense (OSE:CXENSE) today announced that the Latin-American broadcaster Telesur has signed an expanded contract to make further use of Cxense data management and personalization technology.
Telesur originally licensed the Cxense Insight (real-time analytics), Cxense Content (website personalization), Cxense Display (targeted advertising) and Cxense Search solutions and has now expanded the use of these products.
The Telesur contract further strengthens Cxense’s list of broadcasting customers from around the world, which includes The Weather Channel and Viacom (USA), MediaCorp (Singapore), ABS-CBN (Philippines), Artear (Argentina), Nippon Television (Japan), TV 2 (Denmark), and TV 2 (Norway).
Cxense DMP is becoming the leading Data Management Platform (DMP) for media companies, e-commerce sites, and consumer brands around the world. Businesses using the Cxense DMP can aggregate data across mobile, tablet and desktop devices, independent of 3rd-party cookie tracking, to build individual user profiles in real time. These profiles can be used to target advertising and personalize content and promotions, leading to higher consumer loyalty and conversion rates.
Cxense Insight provides unparalleled real-time analytics for web and mobile sites through customizable dashboards. By analyzing the content on each page of a site, and tracking every user interaction across all devices, businesses can continuously improve their digital user experience to increase engagement and revenues.
Cxense Content works in harmony with the Cxense Insight and Cxense DMP products, to deliver unprecedented personalization across web and mobile sites, as well as mobile apps. This personalization capability has been proven to increase consumer loyalty and sales for Cxense customers.
Cxense products are delivered as Software-as-a-Service (SaaS), where customers pay a monthly license subscription fee. Customer contracts are typically for twelve months, with automatic renewal.
About Cxense
Cxense (pronounced “see-sense”) enables the world’s leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense's advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include Condé Nast, Dow Jones/Wall Street Journal, Gannett, Globo, Grupo Clarin, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten, Naspers, Bonnier, El País, The Guardian, Schibsted, and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker ‘CXENSE.’
Investor Relations Contact:
Jørgen Loeng
Chief Financial Officer
Email: jorgen.loeng@cxense.com
Mobile: +47 906 60 062