Leading Belgian media group Mediahuis expands agreement for use of Cxense software
Oslo, Norway – 28 March 2018 – Cxense ASA (OSE: CXENSE) today announced that the leading Belgian media group Mediahuis signed an agreement to expand the use of the Cxense data management software.
Mediahuis started using the Cxense data management software for their Belgian entities less than a year ago, to gain audience insight across its sites, improve user segmentation and drive targeted advertising to increase online revenue. The partnership has now been expanded to a data management solution for the whole group.
Mediahuis is a leading media group in Belgium and the Netherlands, and the publisher of recognized newspapers such as De Standaard, Het Nieuwsblad / De Gentenaar, Antwerp Gazet, The Importance of Limburg, NRC Handelsblad and nrc.next. The company operates several established classifieds platforms like Jobat, Hebbes, Zimmo and Vroom. Mediahuis sells approximately 900,000 newspapers and reaches more than 2 million digital news consumers daily with its various news sites. Mediahuis believes unconditionally in independent journalism and strong and relevant media that make a positive contribution to human and society. From this vision, the company is constantly investing in its strong news brands, both on paper and digitally.
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, give companies unprecedented insight about their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increasing digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal, Aller Media and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more information: www.cxense.com
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