Leading Indonesian media group Kompas signs agreement for Cxense DMP
Oslo, Norway – 3 April 2018 – Cxense ASA (OSE: CXENSE) today announced that Kompas Digital has signed an agreement for the use of Cxense data management software.
Kompas Digital is a part of the Kompas Gramedia Group, the largest media conglomerate in Indonesia. Business activities include TV stations, newspapers, magazines, bookshops, radio and hospitality. Kompas will rollout the Cxense software on its online sites.
Kompas Digital will use the Cxense software to generate rich user profiles from interests, behavioral, contextual, and other first party data to create segments for audience selling. The company will also connect these data with third-party ad networks and agencies, and offer targeted advertising in return for improved premium advertising rates.
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, gives companies unprecedented insight about their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increasing digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal, Aller Media and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more information: www.cxense.com
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