Leading Japanese information portal Nippon.com signs agreement for Cxense software
Oslo, Norway – 14 December 2017 – Cxense ASA (OSE: CXENSE) today announced that Nippon.com, the leading information portal about Japan, signed an agreement with Cxense for use of data management and personalization software.
Nippon.com publishes news, analysis and information on Japanese politics, economics, society and culture in seven languages, including Chinese, English, Spanish, Russian and Arabic. The Tokyo-based multi-lingual portal reaches out to a global audience through its web pages and social media channels.
Nippon.com will use Cxense software to improve understanding of its audience and drive user engagement.
Nippon.com is produced by the Nippon Communications Foundation with support from the Nippon Foundation. The Nippon Communications Foundation promotes understanding of Japan through web-based publishing and other activities, with the goal of conveying information on Japanese politics, economics, society, and culture to a broad spectrum of readers. Nippon.com is published in seven languages: Japanese, English, Chinese (both simplified and traditional characters), French, Spanish, Arabic, and Russian—all six official languages of the United Nations plus Japanese, creating an Internet channel that can reach more than 6 billion readers worldwide.
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, give companies unprecedented insight about their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increasing digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal, Aller and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more information: www.cxense.com
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