Leading Thai media group Bangkok Post signs agreement for Cxense software
Oslo, Norway – 14 September 2017 – Cxense ASA (OSE: CXENSE) today announced that the leading Thai media group The Bangkok Post Group signed an agreement with Cxense for use of its data management and personalization software.
The Bangkok Post Group publishes some of Thailand’s leading newspapers and magazines, including the English-language Bangkok Post, the Thai-language business daily Post Today, as well as various lifestyle, finance and science magazines in both English and Thai. The group is also engaged in digital media, TV- and radio broadcasting, as well as book publishing.
The Bangkok Post Group will use the Cxense platform to increase user engagement and increase advertising revenues by providing a personalized experience and improve audience segmentation for their digital business.
About Bangkok Post Group:
Bangkok Post Public Company Limited is a leading media group in Thailand and listed on The Stock Exchange of Thailand (SET).
The group publishes and distributes the Bangkok Post, an English-language daily newspaper, Post Today, a Thai-language business daily newspaper, M2F, free Thai-language daily newspaper, S Weekly, a weekly English-language newspaper and five English-language lifestyle magazines namely the Guru Magazine, MUSE and BRUNCH inserted in the Bangkok Post, and Smart Finance inserted in the Post Today. The Company’s news and information businesses in the last few years have already expanded to include electronic and digital media and a job matching engine on line, www.m2fjob.com. It has expanded continuously into the multimedia coverage with a TV and radio programme production; and organised events and conferences under the name Bangkok Post and Post Today. The Company also engages in commercial printing and book publishing under the name PostBooks publisher. Its subsidiaries and a jointly controlled entity company, publish and distribute the Thai language editions of Elle, Elle Decoration, Marie Claire, Martha Stewart Living, CLEO and Science Illustrated.
Cxense helps hundreds of leading publishers and marketers across the globe transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, give companies unprecedented insight about their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increased digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal, Aller and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more information: www.cxense.com
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
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