Mexican publisher signs agreement with Cxense for personalization offering
Oslo, Norway – 7 December 2016 – Cxense ASA (OSE: CXENSE) today announced that Empresas El Debate, SA de C.V. has signed an agreement with Cxense for the use of its Data Management and Personalization Software.
El Debate is the biggest publisher in northern Mexico with daily coverage of local news for the states of Mazatlán, Sinaloa, Sonora, Durango, Baja California and Nayarit. The company also provides international-, sports- and entertainment news, as well as classifieds. El Debate has been active in reaching out to digital readers introducing app-based services in 2011.
The company has licensed Cxense DMP and Cxense Content. El Debate will use the personalization offering to improve audience selling, enhance the group’s advertising strategy and drive user engagement. Cxense will in addition provide digital strategy consulting services.
About Cxense:
Cxense (pronounced "see-sense") enables the world's leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense's advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Bonnier, Naspers, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker 'CXENSE.'
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
Email: jorgen.loeng@cxense.com
Mobile: +47 906 60 062