North American Cox Media Group signs contract with Cxense
Oslo, Norway – Cxense ASA (OSE: CXENSE) today announced that the company has signed an agreement with Cox Media Group.
Cox Media Group (CMG), a subsidiary of American conglomerate Cox Enterprises, currently includes 14 broadcast television stations and one local cable channel, 60 radio stations, six daily newspapers, and more than a dozen non-daily publications, as well as more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and more than 14 million radio listeners.
Cox Media Group is licensing the Cxense Maxifier solution which enables businesses to optimize the performance of advertising campaigns run on their websites, mobile sites, and mobile apps, as well as across 3rd-party sites. Cxense Maxifier analyzes data and identifies the highest performing inventory set-up for each and every advertising campaign, enabling an automated optimization process to continually enhance performance to meet advertiser KPIs including delivery, CTR, actions, and viewability. Today, premium publishers such as Advance Digital, Condé Nast, The Guardian, and The Atlantic have chosen the Cxense Maxifier solution to ensure optimal campaign results.
Cxense products are delivered as Software-as-a-Service (SaaS), where customers pay Cxense a monthly license subscription fee for the use of the Cxense products. Customer contracts are typically for twelve months, with automatic renewal.
About Cxense
Cxense (pronounced “see-sense”) enables the world’s leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense’s advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include Condé Nast, Dow Jones/Wall Street Journal, Gannett, Globo, Grupo Clarin, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten, Naspers, Bonnier, El País, The Guardian, Schibsted, and many more. For more information: www.cxense.com , Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker ‘CXENSE.’
Investor Relations Contact:
Jørgen Loeng
Chief Financial Officer
Email: jorgen.loeng@cxense.com
Mobile: +47 906 60 062